Yugo Ridesharing is a new startup that aims to make payments for literal shared rides easier to process. Unlike companies such as Uber and Lyft which use the term "ridesharing" as a veiled reference to "taxi services," Yugo only works with people who are driving from A to B and have empty seats. Specifically, Yugo Ridesharing lets you post a link to your drive in a Facebook group for rideshares. These groups are especially popular among college students looking to go home for holidays and semester breaks.
Yugo Ridesharing lets you vet potential riders, and on the other side it allows riders to enter payment details so that there's no awkward conversation at the end of the trip. The market for Yugo Ridesharing is undeniably small, but for the active Facebook rideshare groups out there it could prove to be a valuable tool when it comes to streamlining the process of setting up rides.
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