An online marketplace has been created using virtual reality to encourage those who may be intimidated by art auctions to purchase art. Specializing in licensed art prints, Austin-based startup Twyla offers limited edition prints that are individually numbered and signed by the artists.
Before purchasing the art work, viewers are invited to put on Samsung Gear VR headsets that feature the specific art work -- helping the potential buyer imagine what the artwork would look like inside a home. Each room was specifically designed by Tom Hancocks and centers around the concept of the art work being displayed.
With the help of virtual reality, little is left to the imagination with regards to what the painting looks like hung up, providing a more persuasive argument for the purchase of the painting than an art dealer could do.