The Modist is a luxury e-retail platform specializing in clothing that is both fashionable and inclusive in its approach. Based in Dubai, the e-commerce platform "aims to be the go-to destination for discerning women of all ages who want to be on-trend without compromising on faith or culture."
Carrying a number of famous designer labels -- from Mary Katrantzou and Christopher Kane to Marni -- The Modist encourages women of different cultures to express themselves through fashion while respecting their beliefs in the process.
With its empowering ad campaign, the progressive retailer tells audiences that no one should tell women what to wear, what to show or what to cover up, a message communicated by its cast of diverse models. This retail platform's powerful message aims to dispel common stereotypes related to religion and encourages women to express their beliefs freely while expressing themselves through fashion.