This past holiday season, eBay opened up the first emotion-powered pop-up in central London. Designed to tackle the stress of Christmas shopping by giving clueless consumers some gift inspiration, the pop-up offered an engaging, multisensory shopping experience.
Dubbed "the ultimate 'do good, feel good' shop," eBay invited shoppers to come to its pop-up to discover a selection of gifts they would actually want to buy. To achieve this goal, the shop was outfitted with bio-analytic technology and facial coding software to create a next-gen retail experience. Consumers were then asked to browse through a selection of items from eBay. As they browsed, ambient biometric sensors would track their facial expressions to see which items they were most emotionally connected to. Shoppers would then receive personalized reports on which gifts suited them best.
The emotion-powered pop-up demonstrates how brands can create a more interactive shopping environment by personalizing the experience for consumers.