Koch Ford Lincoln is a Ford and Lincoln dealership in Alberta, Canada, that recently launched Canada's first online car dealership with full e-commerce.
The comprehensive site makes it possible for a consumer to complete the process of reserving or purchasing a vehicle without physically stepping into a brick-and-mortar dealership. On the site, users are able to browse a selection of new and pre-owned vehicles, as well as schedule automotive services. The 24-hour online car dealership never closes and includes a chat feature, which makes it easy to have one's questions answered without feeling pressured to make a decision.
With this new e-commerce dealership, Alberta Koch Automotive Group is challenging the way that the automotive industry has relied on making car sales in the past.
Key Themes Behind This Trend
- Online Car Dealerships
- Online platforms that allow consumers to browse, reserve and purchase vehicles without visiting a physical dealership.
- Full E-commerce in Automotive
- Complete online purchasing experience for automobiles, including browsing, scheduling services, and live chat support.
- 24-hour Car Dealerships
- Online platforms that operate round-the-clock, allowing customers to access information and make purchases at any time.
Where This Applies
- Automotive
- Opportunity for auto manufacturers and dealerships to adopt online platforms and provide a seamless online car buying experience.
- E-commerce
- Opportunity for e-commerce platforms to expand into the automotive sector and revolutionize the way cars are bought and sold.
- Customer Service
- Opportunity for businesses to innovate customer service through online platforms, providing convenient and accessible support at all times for car buyers.
