Koch Ford Lincoln is a Ford and Lincoln dealership in Alberta, Canada, that recently launched Canada's first online car dealership with full e-commerce.
The comprehensive site makes it possible for a consumer to complete the process of reserving or purchasing a vehicle without physically stepping into a brick-and-mortar dealership. On the site, users are able to browse a selection of new and pre-owned vehicles, as well as schedule automotive services. The 24-hour online car dealership never closes and includes a chat feature, which makes it easy to have one's questions answered without feeling pressured to make a decision.
With this new e-commerce dealership, Alberta Koch Automotive Group is challenging the way that the automotive industry has relied on making car sales in the past.