Fashion-oriented publications Allure has recently teamed up with wedding magazine Brides to offer a customized beauty subscription service geared towards brides-to-be. The boxes contain cosmetic and beauty products designed for the big occasion that are sourced from prestige and Allure-approved brands. The box offers a discounted price on the cost of the products in luxury sample sizes.
The bridal-themed boxes are custom made by the Allure and Brides team to contain items a bride-to-be might need on her special day. These include cosmetic items such as water-proof mascara, perfumes and custom monogrammed palettes. The packaging is also branded with a wedding aesthetic with white wrapping.
The subscription service utilizes the expertise of each publication to offer prestige products tailored to a niche market.