The Club Monaco Farmers Market was held in summer 2015 at the brand's opulent Toronto flagship. Located inside the historic Lillian Massey Building across from the Royal Ontario Museum, the Club Monaco Toronto flagship marks the beginning of the upscale shopping strip along Bloor that signals that start of the posh Yorkville neighborhood.
The Club Monaco Farmers Market boasted an impressive selection of local offerings displayed in rustic stalls including bouquets from Sweet Woodruff, organic salads from Parts & Labour, pastries from Little Portugal's Bake Shoppe, coffee from Boxcar Social and ice cream from Philips Ice Pops. In addition to the stalls, the farmers market included seating for shoppers to enjoy a break.
The charming Club Monaco Farmers Market is an example of how traditional retail brands can leverage experiences popular with consumers.