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Strauss Coffee Creates a New Line that is as Flavorful as the Product

Elite Coffee Capsules is the latest brand created by Strauss Coffee, one of the largest coffee manufacturers in the world. Focuses on the controversial pods that have made Keurig both beloved and hated, this product is incredibly easy to use and stylish to boot.

Designed by Shake Design - Maayan Reshef ltd., the Elite Coffee Capsules are as flavorful visually as the product is tastefully. Charged with the task of creating a new language for such a product, the design firm focused on using "accessible, clear, media-orientated language rich with experiences, flavors, and bright colors." As Shake Design sees its design, "It relates to the act of drinking coffee with friends, family, and loved ones in familiar scenarios, expressing the joy and passion for coffee."