Gisele Bundchen's Under Armour ad addresses the haters head-on. Ever since it was announced that the high-profile model was teaming up with the athletic brand, the Internet has exploded with its usual negativity. Admittedly, the model is an unorthodox choice for the brand; its previous representatives being athletes.
In the ad, a fit and trim Bundchen is hitting and kicking a punching bag. Projected onto the walls around her are real-life Internet comments, such as "Under Armour WTF?" and "Is modeling now a sport?" Though there are a few more positive contributions ("she's perfect," "I want to marry Tom Brady"), the message is that you can tune out whoever, and whatever, you please.
The commercial ends with the powerful slogan displayed on a black screen: "I will what I want." For, as the Under Armour website reads, "will beats noise."
What Makes This Trend Stand Out
- Supermodel Athleisure Fashion
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- Empowering Body Positivity Movement
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- Social Media Monitoring for Brand Reputation
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Sectors Adopting This
- Fashion and Apparel
- Disruptive innovation opportunity: Integrate technology and performance-driven features into fashionable clothing and accessories.
- Fitness and Wellness
- Disruptive innovation opportunity: Develop new fitness programs and equipment that cater to diverse body types and promote inclusivity.
- Marketing and Advertising
- Disruptive innovation opportunity: Create innovative strategies and platforms that help brands connect with audiences and combat negative online feedback.
