Online fitness platform Skinny Bitch Collective (SBC) may sound intimidating to those looking to get in shape but is more motivational than one may think -- the web-based community connects users to customized workout and diet plans via its digital gym feature, hosts live workout classes and even features branded merchandise for members.
While this niche fitness community is not for everyone, it will appeal to those who are serious about exercise and will motivate members to stick to monthly goals. SBC helps members fulfill fitness goals successfully and stresses that anyone can be fit when sticking to a healthy diet and rigorous workout plan. Despite of its cheeky name, the platform replaces misconceptions about being thin -- genetics or restrictive diets -- with proven methods of effective and healthy weight management.
Following in the footsteps of fitness communities like Nike Women and Equinox, Skinny Bitch Collective targets exercise buffs with its digital gym platform and live class sessions in New York, Los Angeles, Ibiza and London.