GoodLife has released a series of commercials for the gym's new humanized fitness ads. The ingenious marketing campaign is built on the everyday struggles of busy people attempting to make time for the a workout. The campaign has an accompanying hashtag #makeithappen for those who identify with ad's message.
The main video is part of a series of commercials in the campaign and display real people's tweets, along with a background of busy city streets and dark neighborhoods. The tweets often describe people's complaints about the lack of time or energy for the gym, as well as others' motivation after a busy day.
The end of the commercial is a shot of a GoodLife location with tweets celebrating the workout they just completed. The campaign is available on YouTube, but will also appear on the brand's social media platforms.
What's Driving This Trend
- Humanized Fitness Ads
- Opportunity for fitness brands to create relatable and authentic advertisements that resonate with busy individuals struggling to find time for workouts.
- Real People's Tweets
- Utilizing real people's tweets in marketing campaigns allows for a genuine connection with the target audience and a sense of community.
- #makeithappen
- The use of a dedicated hashtag like #MakeItHappen encourages social media engagement and promotes a sense of empowerment and commitment to fitness goals.
Who This Affects Most
- Fitness
- The fitness industry can leverage humanized and relatable advertising to attract new customers who struggle with time constraints.
- Marketing and Advertising
- The marketing and advertising industry can explore the use of real people's tweets to create authentic and relatable campaigns for various clients.
- Social Media
- Social media platforms can utilize the power of dedicated hashtags like #MakeItHappen to drive engagement, build communities, and foster a sense of achievement.
