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The Nike Snow Day Campaign Encourages People to "Get Out Here"

 - Oct 30, 2015
References: news.nike
Every year, people face a lack of motivation to stay active outdoors during the winter months; but the Nike Snow Day commercial reminds people just how much it used to be as a kid. Embracing the child-like love of snow fights and winter sports, the ad campaign is chock full of Nike athletes as they hilarious come out to play.

Whether breaking through glass, emerging from a pile of snow or even a throwing down weights to partake, pros including Rob Gronkowski, Ndamukong Suh, Paula Findlay and Lauren Fisher take on the weather with enthusiasm. The Nike Snow Day commercial kicks off a larger #GetOutHere campaign, which riffs off of last year's Choose Your Winter activation.

Finally, the global brand is on an exciting search to find the 48 most weather-defying athletes to compete in the Get Out Here Challenge, the ultimate cold-weather training experience, to be held in Chicago in December.