Sport England's empowering 'This Girl Can' campaign is a national initiative that celebrates the strength of everyday women. While many female-focused sportswear brands promote a flawlessly fit version of beauty, this national organization encourages girls of all ages and sizes to embrace physical activities that work for them.
Aiming to break common stereotypes, Sport England's 'This Girl Can' campaign spotlights real stories from girls across the UK. The campaign is extended as a social media initiative that is promoted with the #thisgirlcan hashtag, allowing anyone to share inspiring stories via Instagram and Twitter channels.
This female-empowering campaign crushes misconceptions and inspires women with stories of boxer Skyla who never fights without her pink lipstick, swimmer Val who rewards herself a piece of cake after a long lap and Lara who describes herself as shy except when she is climbing.
What Makes This Trend Stand Out
- Body Positivity
- Embracing diverse body types and challenging the beauty standards in the fitness industry.
- Inclusive Activewear
- Creating sportswear designs that cater to a wide range of sizes and promote inclusivity.
- Authentic Storytelling
- Sharing real stories and experiences of ordinary women engaging in physical activities.
Sectors Adopting This
- Sportswear
- Opportunity to design and produce inclusive activewear that caters to women of all body types.
- Fitness Services
- Potential to create targeted fitness programs and services that empower women and promote body positivity.
- Social Media Marketing
- Opportunity for agencies to develop and implement authentic storytelling strategies that resonate with diverse audiences.
