Sport England's empowering 'This Girl Can' campaign is a national initiative that celebrates the strength of everyday women. While many female-focused sportswear brands promote a flawlessly fit version of beauty, this national organization encourages girls of all ages and sizes to embrace physical activities that work for them.
Aiming to break common stereotypes, Sport England's 'This Girl Can' campaign spotlights real stories from girls across the UK. The campaign is extended as a social media initiative that is promoted with the #thisgirlcan hashtag, allowing anyone to share inspiring stories via Instagram and Twitter channels.
This female-empowering campaign crushes misconceptions and inspires women with stories of boxer Skyla who never fights without her pink lipstick, swimmer Val who rewards herself a piece of cake after a long lap and Lara who describes herself as shy except when she is climbing.