Yoplait and Wieden + Kennedy, Portland, Ore. created this satire-inspired commercial to promote the deliciously satisfying yogurt snacks. The commercial features tough guy Dominic Purcell seated in a beautiful blue suit with a straight face as he confesses his hunger.
As he pulls out a spoon from his breast pocket, he looks straight into the camera and says, "I'm going to have snack to make me feel better and once I do you'll see a look of satisfaction and contentment blossom across my face." He takes a bite and the camera zooms in, his face never changes, however he does state, "See?"
This quirky ad is a great way to promote Yoplait as a hunger-eliminating snack by using a burly man such as Dominic Purcell to promote a typically feminine snack. Yoplait yogurt is the perfect and healthy way to abolish hunger.
Monotone Yogurt Ads
More Stats +/-
Exploding Yogurt Ads
Comical Beef Head Ads
Professional Orange Squeezers
Cold-Pressed Product Expansions
Crunchy Yogurt Kits
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Humorous Ad Promotes Yoplait Using the Satire of Dominic Purcell
- By: Ady FloydSep 27, 2015