foodora is making clear the vast options available with its local food delivery service in a series of ads called 'foodoracle.' The commercials follow restaurants in different areas, promoting their individuality by focusing on specific practices and getting to know the staff.
With this, foodora shows its consumers what they can use the app to order. The ads show that the local food delivery service can offer much more than the basic greasy Americanized Chinese food or pizza. 'The foodoracle #4' shows 'La Guinguette d’Angèle,' a Paris restaurant run by only female staff. The ladies explain the extensive measures they take to get locally sourced and high quality food in order to create delicious food that's both healthy and supports the local economy. With this ad, foodora aligns itself with positive restaurants, opening up consumers to the service's ability to support such establishments and bring its food to their doors.