Snack brand Ryvita recently announced they will be inviting fans to experience a sensory-driven dining experience that illuminates best uses for the products range of crackers. The immersive event will take place in London as the Colour Your Palate Café and will feature a food and flavor scientist on hand to wow guests.
The pop-up experience will happen for a single day on February 5, 2016, in 45-minutes sessions that fans will be able to attend for free on a first come, first serve basis. To be located on London's Denman Street, the pop-up will be run by PR agency W Communications and is being orchestrated in support of the brand's 'Lunch Less Ordinary' campaign.
Experimental Snack Brand Pop-Ups
More Stats +/-
Sophisticated Clubhouse Pop-Ups
Branded Soup Pop-Ups
Urban Safari Treehouse Pop-Ups
Festival Gin Pop-Ups
Commuter-Delight Brand Events
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
- By: Rebecca ByersFeb 4, 2016