The Nike Store has recently redesigned its Seattle location, promising a more personalized Nike experience for shoppers. Having been tried at various stores throughout the United States, running assessment technology has increasingly been used and is planned to be a staple at Nike stores of the future.
The concept is rather simple and allows shoppers to step on a treadmill and do a short run while being monitored by a Nike staffer who then assess one's stride. An expert then recommends a specific shoe based on the results from the running test.
It seems the purpose of the run assessment is for shoppers to pick out the shoe that best fits someone's particular stride or running stride. This free service alone has brought in many runners looking for feedback and advice for their best-fitting shoe.