In order to prove just how beach-ready its beverages are, South Korean beverage brand Yakult packaged its products in a surprising way.
The probiotic beverage typically comes in shapely bottles, but consumers who recently picked up the product found that there was an unusual strip that could be peeled down like a zipper. Underneath this plastic wrapping, the bottles reveal swim attire that is complimented by the soft tone of the beverage, which mimics the look of skin. There are dozens of fun swimsuit styles printed on the bottles to discover, which makes unwrapping the beverage each time a true treat.
Considering that bottles packaged like this create an extra layer of waste, hopefully the additional layer is also entertaining enough to get consumers as motivated to recycle as excited as they are about sharing these fun designs on social media.