In order to make its product an essential part of any fun gathering, Pringles now has a promotion for Pringles Party Speakers. The stunt is announced on special Pringles cans, where participants are challenged to collect multiple cans and then turn in the lids in exchange for a speaker. These speakers are designed to work with mobile devices, effectively turning an empty chip can into a place to blast music from.
Stationed at any party for all to hear, the Pringles Party Speakers become like ads to keep potato chips top of mind to all those hungry party guests. Additionally, this is a great way to encourage upcycling and getting consumers to trade in plastic that is no longer useful.