The newly renovated Harvey Nichols Mailbox store in Birmingham will soon open, boasting a retail store design that's more interesting than others nearby thanks to the use of technology.
Upon entering the space, shoppers are greeted by a large indoor screen and led through an immersive tunnel lined with LED lights. Inside the space, there's a hairstyling bar, a food market, drinks bar and style concierges who are able to tap into digital tools to make the most of a shopper's visit. Some of the retail technology that will be employed at the store include mobile payments, a new loyalty app and 360-degree mirrors that are capable of capturing footage of shoppers that can be shared online.
Despite being a 184-year-old retailer, Harvey Nichols' newest retail store design could teach others a thing or two about staying on the cutting edge.