Many GOT superfans were drawn to SXSW 2015 to immerse themselves in #SXSWesteros and the chance to take home a personalized Game of Thrones poster as a souvenir.
As well as getting to claim the Iron Throne, fans were invited to sip Three-Eyed Raven ale, a new GOT beer that will be launching this spring. One of the best and most interactive experiences was an exhibit that had fans get on stage with a sword and destroy digital targets on a screen. As a result, Game of Thrones-style images begin to appear in the same shape as the silhouette of a fan's face, which was then turned into a Game of Thrones poster that resembled the look of the mighty throne. As well as providing fans with an experience to remember, having a memento to take home helps to reiterate how epic this franchise is.