Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

HBO Helped Fans Become Part of Game of Thrones Posters at SXSW

 - Mar 16, 2015
References: twitter & venturebeat
Many GOT superfans were drawn to SXSW 2015 to immerse themselves in #SXSWesteros and the chance to take home a personalized Game of Thrones poster as a souvenir.

As well as getting to claim the Iron Throne, fans were invited to sip Three-Eyed Raven ale, a new GOT beer that will be launching this spring. One of the best and most interactive experiences was an exhibit that had fans get on stage with a sword and destroy digital targets on a screen. As a result, Game of Thrones-style images begin to appear in the same shape as the silhouette of a fan's face, which was then turned into a Game of Thrones poster that resembled the look of the mighty throne. As well as providing fans with an experience to remember, having a memento to take home helps to reiterate how epic this franchise is.