At this year's London Fashion Week for the Spring and Summer 2016 season, attendees will be able to visit beauty pop-ups from brands like Maybelline New York, Toni & Guy and ghd in order to try out the looks being sported by models on the runway for free. At one beauty pop-up, makeup artists from Maybelline New York will be offering complimentary tutorials and makeovers in celebration of 10 years of being an official London Fashion Week Sponsor, as well as the event's official hair care partner.
ghd will also be hosting a pop-up, where people will be able to try out 'S & M' (Sleek or Movement) hairstyles.
At Toni & Guy's London Fashion Week pop-up, the brand will be offering free haircuts, styling and blow drying services.
Considering that these services can all be extremely expensive, this is a tremendous opportunity for attendees to consult with top stylists and brands for free. At the same time, the brands are also able to position themselves as experts in beauty.
Branded Beauty Pops-Ups
More Stats +/-
Outrageous Street Style Photography
Shaggy Runway Bobs
Morbid Casket Fashion Shows
3D Runway Looks
Metropolitan Style Photography
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
LFW Attendees Can Now Get Styled to Try Out Runway Looks
- By: Laura McQuarrieSep 10, 2015