The messages in a funeral home ad are generally something that most people would prefer not to have to think about. Knowing this, the Mount Pleasant Group went about creating a unique commercial for its funeral services. The ad plays off of a current obsession with wearable technology, particularly for the purposes of monitoring health, fitness and overall wellness.
Inspired by the well-known Fitbit, this campaign introduces the 'QuitBit.' Simply put,
the Mount Pleasant Group describes that: "It doesn't time your run. It's for when your time runs out."
Although the product is not real and the company has no plans to bring it into production, the purpose of the campaign and commercial is to use humor to get people talking, thinking and planning for death.
Deathly Wearable Campaigns
More Stats +/-
Pop-Up Salad Bars
Die-Cut Juice Labels
Holistic Airport Saunas
Drinkable Salad Beverages
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.