This year, Rock in Rio will be celebrating 30 years of featuring great musical acts, so this special milestone demanded festival invites that are equally as exciting. As a Rock in Rio 2015 sponsor, Brazilian bank Itaú created a unique way to draw people to the event.
With a kiosk that looked like an orange ATM machine, Itaú created a "karaoke box" that had people perform in the middle of a public beach in Rio de Janeiro. Once someone approached the unusual music box, they had the chance to pick up a microphone and sing along to the lyrics of Queen's 'Love of My Life.' Considering that this song was originally performed by the renowned British band way back at the first Rock in Rio festivalin 1985, this is a clever way to excite and educate the public on the festival.
Naturally, this unusual beach installation was great at drawing a crowd, causing small audiences to gather on the beach.
What Makes This Trend Stand Out
- Interactive Music Invitations
- Design interactive installations that use music to engage audiences and boost event attendance.
- Karaoke Marketing
- Develop unique promotional campaigns that use karaoke machines to create memorable experiences and increase brand awareness.
- Festival Education and Branding
- Create engaging experiences that educate the public on the history and significance of festivals while promoting brand recognition.
Sectors Adopting This
- Event Planning
- Incorporate interactive music installations and karaoke machines to create immersive and memorable experiences for event attendees.
- Banking and Sponsorship
- Utilize creative marketing campaigns and product promotions to attract and engage audiences while promoting brand recognition.
- Tourism and Travel
- Develop engaging experiences that immerse travelers in the cultural and historical significance of local festivals and landmarks, boosting tourism and brand recognition.
