Coca-Cola recently released an updated video for its 'Share a Coke' campaign. Despite the hugely successful campaign, the names available on Coke cans and bottles reflected typical North American names.
This new addition to the campaign titled 'In the Name of Everyone,' had a Coca-Cola vending machine built and shipped to a rural and native town in Peru. The interactive vending machine resembled those set up in Europe and North America. Residents of this rural town were asked to say their name out loud, and a bottle of Coke with their name on it was printed.
The video shows a line-up of native Peruvians intrigued by the suddenly transplanted machine. To their delight, each received their very own personalized Coke. The 'In the Name of Everyone' campaign further displays Coca-Cola's commitment to expanding Coke's brand exposure on a far larger international scale.
Coca-Cola Brought its 'Share a Coke' Campaign to Remote Native Areas
Christopher Magsambol — September 28, 2015 — Marketing