Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Mcdonald's 'Good Times' Campaign Films Unknowing Restaurant Visitors

 - Sep 21, 2015
References: leoburnett & eventmagazine
McDonald's recently released a video of fun and humorous reactions to a flying car stunt that was experienced by unknowing families in the restaurant's drive-thru. In the stunt, families were told that their meal was paid for by the car in front of them. Once the family focused their attention to the car, it suddenly began floating above them. The stunt seemed to work, as much of the passengers -- mainly families -- were shocked and delighted.

The 'Good Times' campaign's message celebrates the little things that help us through the day. Although this stunt was quite elaborate, the fast-food giant achieved its goal by creating good times for lucky passengers as well as for those watching around the world.

Families were later informed of the drive-thru stunt and happily posed for pictures with the flying car.