Hermes Men has released a new website called MANifeste, which is packed full of whimsical, distracting content targeted at the stylish man.
The platform features a variety of playful activities perfect for a quick break from work or semi-idle amusement on the commute home. For example, web-based games include a 65-piece virtual magnetic poetry set and a guessing game where players try to identify the contents of an X-rayed bag. There are also a handful of listicles like "3 Ways to Be King of the Castle," which are essentially poetic, meandering articles accompanied by photos from Hermes Men's impeccable editorials. MANifeste will be continually updated with new content surrounding men and Hermes Men's fashion.
The Hermes Men site is a clever way to get men to digest style content without realizing they're doing it -- it's a fashion magazine disguised as an Internet distraction.