Available in the iTunes App Store, 'Learning Money with Leo' by the Royal Bank of Canada is a financial literacy education game designed for children. Featuring a friendly lion mascot brandishing a RBC logo-emblazoned tee, the gaming app aims to teach kids about the concepts and value of money in a playful and engaging way.
The Learning Money with Leo game is comprised of a sticker book and sticker stroe, a coloring book, a read-along story book and several interactive games. The games provide children with the opportunity to recognize and sort coins of different denominations.
The interactive financial literacy tool is sure to be a valuable resource for parents given that many schools do not include comprehensive education on the ins and outs of daily finances.
What's Driving This Trend
- Financial Literacy Education Games
- Children's financial literacy education is a growing trend with opportunities for developing gamified learning tools.
- Interactive Learning Tools for Kids
- Interactive learning tools are gaining popularity among younger generations and offer new opportunities for educational gamification.
- Mobile Learning Applications for Kids
- With the rise of mobile devices, more educational apps targeting children are tapping into the growing need for accessible and engaging learning tools.
Who This Affects Most
- Education Technology
- The education technology industry has the potential to benefit from the development of interactive financial literacy apps for kids.
- Gaming
- The gaming industry could explore developing educational games for children to learn important life skills like financial literacy.
- Banking and Financial Services
- Banks and financial institutions can leverage mobile learning applications to educate customers, particularly younger generations, on money management.
