Given that most public education systems don't include a comprehensive financial literacy component, digital platforms and unique services have emerged to fill the gap. From campaigns aimed at millennials to banking-themed games that make learning fun for Gen Z, there are plenty of innovative options to choose from.
Bankaroo is a virtual banking experience designed to educate children on financial literacy. The innovative app can also be used by parents to transfer allowance into the child's account, where they can plan how they will spend it.
Separately, Zenbanx is a Canadian mobile banking startup founded by Arkadi Kuhlmann, the former founder of ING Direct. The millennial-targeted service offers a regular bank account with multiple currencies, a helpful option for students or frequent travelers.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
