This eye-catching commercial from the Canadian Financial Literacy Database is aimed at being a warning for those not keeping a close eye on their finances. The Canadian Financial Literacy Database is an organization dedicated to empowering Canadians to make responsible and beneficial financial decisions through educational resources and planning tools. The ad warns that costs add up and that unless one explicitly prepares for all situations, issues will inherently pop-up.
Given that there is currently no financial literacy course in most curriculum, it's clear that organizations like the Canadian Financial Literacy Database are doing the brunt of the work in terms of bringing the general public up to speed. This digital ad will also likely resonate with millennials, who are most open to exploring digital resources at hand and take the responsibility to educate themselves with them.