The Society of Grownups offers financial advice services specifically targeted towards millennials. The 'Masters Program for Adulthood' was developed by insurance company MassMutual Financial Group and design agency IDEO. Rather than existing as online courses or something similar, the classes and workshops allow young people to gather in a physical building.
Described as one part cafe and one part education center, the financial advice services allow people under 40 to embrace their inner adult over coffee and cheap wine. The space hosts nightly events and guest speakers on topics like retirement, saving for a mortgage and starting a family as well as your next career move. This means the discussions help you reach not just professional goals, but personal ones as well in an environment that's actually enjoyable.
Why This Trend Is Growing
- Millennial Financial Literacy Cafes
- Financial advice services tailored for millennials in a cafe-like setting, providing an immersive and enjoyable learning experience.
- Physical Personal Development Spaces
- Physical buildings that offer classes, workshops, and social events for young adults to gather and enhance their personal and professional skills.
- Multi-disciplinary Education Centers
- Education centers that combine financial literacy with other areas of personal development, creating holistic learning experiences for millennials.
Industries Being Reshaped
- Financial Services
- Financial institutions can create innovative spaces and programs to provide personalized financial advice and education for millennials.
- Hospitality
- Cafes, restaurants, and bars can partner with financial companies to offer spaces that provide financial advice services alongside food and beverage offerings.
- Education
- Educational institutions can adopt a multi-disciplinary approach to integrate financial literacy into their curriculums and create spaces for personalized learning and development.
