As seen in a number of the most popular November 2015 branding concepts, many companies are now fully gearing up for the holidays by releasing everything from cozy beverages to apparel and winning gift idea guides.
Perfectly timed for the holiday season, many brands are also teaming up for giftable collaborations, like Pendleton Woolen, UGG and Levi's coming together to create a cohesive line of blankets, backpacks and boots, or Starbucks and UNDERCOVER recently teaming up for a collection of coffee products. One of the most quirky crossovers is the all-marshmallow Lucky Charms breakfast cereal being promoted in a video starring Biz Markie. These kinds of playful crossovers exemplify branding at its finest.
In addition to being self-promoting, there are also plenty of examples of branding and packaging that push social good initiatives.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
