Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Clothing Brand H&M's Velvet Lip Cream Has Incredible Staying Power

 - Oct 19, 2015
References: hm & refinery29
Clothing brand H&M is known first and foremost for its affordable fashions but the brand also sells a variety of makeup products such as this Velvet Lip Cream that boasts phenomenal staying power. Despite the retailer being a clothing brand first, the fashion house has begun to improve the quality and texture of its makeup line.

H&M now has in many of its stores a beauty department that houses the Velvet Lip Cream range. The lipstick features a creamy and opaque consistency in the form of a lip gloss with a doe-foot applicator. The product has an innovative quick-drying consistency that hardens within seconds and stays put through eating, drinking and a day worth of activities. The product is relatively affordable matching H&M's clothing price range.