The Supreme x Air Jordan 5 is a Mix of Skate and Street Aesthetics
Malika Renee Butss — October 5, 2015 — Fashion
References: highsnobiety & hypebeast
As sneaker enthusiasts impatiently await the release of the Supreme x Air Jordan 5s, both brands have finally released photos of the highly coveted sneakers. These cool kicks are headed for an expected release in October 2015 while a few close-up photographs are to hold fans over until its official release date.
The Supreme x Air Jordan 5 sneakers are a collaboration between the iconic skate brand and the notorious Michael Jordan brand. Japanese footwear magazine SHOES MAGAZINE nearly broke the Internet when the sneaker-friendly online publication dropped photos of the already famous sneakers.
The Supreme x Air Jordan 5s are offered in a black, white and camouflage colorway with a modified keychain, Supreme branding on the laterals and a "94" embroidered for Supreme’s inaugural year.
The Supreme x Air Jordan 5 sneakers are a collaboration between the iconic skate brand and the notorious Michael Jordan brand. Japanese footwear magazine SHOES MAGAZINE nearly broke the Internet when the sneaker-friendly online publication dropped photos of the already famous sneakers.
The Supreme x Air Jordan 5s are offered in a black, white and camouflage colorway with a modified keychain, Supreme branding on the laterals and a "94" embroidered for Supreme’s inaugural year.
Trend Themes
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Crossover Sneakers — Opportunity for athletic and lifestyle brands to collaborate and release limited edition crossover sneakers to appeal to a wider market of consumers.
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Skate and Street Aesthetics — Opportunity for fashion brands to incorporate skate and street wear aesthetics into their designs, making use of nostalgia and vintage designs to appeal to a wider market of consumers.
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Limited Edition Releases — Opportunity for brands to create hype and demand by releasing limited edition items which will lead to potential increase profits and brand awareness.
Industry Implications
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Fashion — Fashion brands can combine athletic and lifestyle wear, and incorporate a mix of skate and street wear aesthetics to appeal to a wider market of consumers.
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Athletic Footwear — Collaboration between athletic brands and lifestyle brands to create limited edition crossover sneakers which blend athletic technology with fashion design.
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Marketing — Opportunity for marketers to capitalize on hype, demand and limited edition releases to promote brand awareness and increase profits for brands.
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