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France-Inspired Packaging

Petal & Leaf Holistic Aromatics Take on a Parisian Aesthetic

— October 7, 2015 — Fashion
Reflecting the natural product within, Petal & Leaf Holistic Aromatics packaging calls to mind the south of France in spring, where the air is filled with the perfume of flowers and the colors of the season bloom in a demure way. Instead of featuring flat printing on each box, Petal & Leaf Holistic Aromatics packaging features a textured imprinting to provide a multi-sensory experience instead of just focusing on the way the product smells.

Designed by Officina in collaboration with Petra Cuschieri, Petal & Leaf Holistic Aromatics packaging features three words on the side of each to reflect the product within; this approach helps attach a feeling to the product and help us to identify how it should be used.
Trend Themes
1. Multi-sensory Packaging - More brands can adopt textured imprinting techniques in their packaging to shift the consumer experience from just focusing on how the product looks to how it also feels.
2. Localized Inspiration in Packaging - More brands can take inspiration from specific regions around the world to showcase their cultural identity and visually appeal to local consumers.
3. Descriptive Packaging - More brands can incorporate descriptive words on their packaging to help convey the emotional and functional benefits of the product to consumers.
Industry Implications
1. Health and Beauty - Companies within the health and beauty industry can benefit from using textured packaging to amplify the sensorial experience of their products, especially for fragrance-based items.
2. Tourism and Hospitality - Tourism and hospitality companies can use localized packaging to showcase the cultural identity and visual appeal of their destination, which can attract more visitors.
3. Food and Beverage - Food and beverage companies can use descriptive packaging to emphasize the taste and benefits of their products, which can help to differentiate their offerings from competitors.
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