Happy Water is more than just Lithia and alkaline spring water—it's been clinically proven to uplift one's mood after drinking, hence its seemingly unusual name.
The water is enriched with seven nutrients that are typically depleted after taking part in a sweat-inducing activity. That means, drinking a bottle of Happy Water supplies the body with a replenished stock of calcium, magnesium, potassium, protein and sodium, in addition to basic hydration.
The branding of Happy Water is similar to a strategy adopted by other companies for selling fortified or flavored water as an enhancement over plain varieties. Similar packaging designs that embrace humor and lightheartedness can be seen in products like Ghost Pee and Flavorsplash bottles from Aquafina.