These clever on-the-go snack ads boast the extreme convenience of 7-Eleven's quick snacks and meal options. Vancouver-based ad agency Spring created the ads to feature each snack product in the form of a road sign.
By creating an ad that signifies to the audience that the product can be eaten on the go, it provides an appeal to those who have busy schedules. For example, a hot dog has been made to look like a highway. The plain hot dog is sitting in a bun with yellow dashes of mustard that resemble the dashed middle divider line on the road.
These simple on-the-go snack ads appeal to children and adults alike. While the ads project a sense of convenience, the simple yet sophisticated approach ensures everyone can easily understand the message that is being presented.