While there are dozens of new candies and chocolates that attempt to entice trick-or-treaters each Halloween season, Harvey Nichols is proving that food products as ordinary as lemon curd can be packaged in a seasonally appropriate way.
With just a simple switch of a label, Harvey Nichols transforms basic lemon curd into the 'Thickest Human Snot' from Hoxton Street Monster Supplies. Considering that a child not fond of lemon curd might already make this association makes this product all the more humorous.
Even though it's described that the product comes from "free-range snivelling humans fed on a diet of milk and misery," the ingredient list is much less scary, featuring an assortment of natural coloring and familiar ingredients like milk, eggs, soya sugar and natural lemon oil.
Key Themes Behind This Trend
- Gross-out Branding
- Opportunity for food and beverage companies to use shock value in packaging design to cater to younger audiences and increase sales.
- Humorous Packaging
- Opportunity for companies to leverage humor in packaging design to create memorable brand experiences and increase customer engagement.
- Seasonal Packaging
- Opportunity for companies to create special editions of their products with seasonal packaging to drive sales during holiday seasons.
Where This Applies
- Food and Beverage
- There is an opportunity for food and beverage companies to use creative packaging designs to differentiate themselves in a crowded market and attract younger customers.
- Marketing and Advertising
- There is an opportunity for marketing and advertising agencies to help companies create unique and memorable packaging designs that can drive sales and increase brand loyalty.
- Retail
- There is an opportunity for retailers to partner with brands and create exclusive seasonal packaging designs that can help drive foot traffic and sales during holiday seasons.
