While there are dozens of new candies and chocolates that attempt to entice trick-or-treaters each Halloween season, Harvey Nichols is proving that food products as ordinary as lemon curd can be packaged in a seasonally appropriate way.
With just a simple switch of a label, Harvey Nichols transforms basic lemon curd into the 'Thickest Human Snot' from Hoxton Street Monster Supplies. Considering that a child not fond of lemon curd might already make this association makes this product all the more humorous.
Even though it's described that the product comes from "free-range snivelling humans fed on a diet of milk and misery," the ingredient list is much less scary, featuring an assortment of natural coloring and familiar ingredients like milk, eggs, soya sugar and natural lemon oil.
Gross-Out Spread Branding
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