Rosita is a rose water brand concept developed by Parisian agency JOAM. In order to create a delicate, feminine branding scheme that still felt modern, JOAM used a dusty rose pink and rose imagery that also lend itself to the artisan portion of the fictitious brand.
The Rosita logo is rose that resembles a wax seal and appears on the packaging in an embossed red color. The logo is also repeated in order to create a pattern for other promotional material, such as shopping bags and business cards. In their description of the project, JOAM describes the decision to use a serif font as one that aligned with the goal of creating an artisanal look.