Bolonaf is an artisanal chocolate brand boasting a vibrant packaging scheme and dynamic product range. With the entire line being handmade in Philadelphia, the Bolonaf brand aimed to create an eye-catching visual identity that both captured the vibrant spirit of the city and made the product stand out to competitors.
Using bold primary colors that recall elementary school paint sets and even borders on kidcore themes, the Bolonaf packaging scheme was designed by Argentinian agency empatia. The packaging materials are a combination of brightly colored card stock and silver foil. Rather than a mere packaging solution, Bolonaf's packaging is designed as a correlating identity system that goes a long way in terms of establishing an overall aesthetic for the brand.