'Logo Modernism' is a graphic design book that includes approximately 6,000 trademarks, creating a stunning visual survey of the rise of modernism in corporate art.
The graphic design book, written and illustrated by Jens Muller and R. Roger Remington and published by Taschen books, is a catalog of a multitude of corporate logos from around the world. Tracking the evolution of these logos, Muller and Remington show the expanding influence of modernism on commercial graphic design in the period between 1940 and 1980.
As evidenced by the popularity of television shows like Mad Men and of pop cultural art pieces incorporating commercial graphic design, there is a current fascination with the branding and marketing aesthetic of decades past. This is increasingly being translated into modern marketing with a return to retro and original packaging and branding from big companies like A&W.