The new Pentagram: Living by Design book is a remarkable book that weighs 10.5 pounds and features two volumes. It highlights the work of the global design agency and its overall evolution throughout the years starting in the 70s in London and how it has grown throughout the world since.
The large coffee table book features 3,500 color illustrations and is comprised of over 1,400 pages. It is published by Unit Editions and written by Adrian Shaughnessy. The design is by Tony Brook with the help of his team at Spin. The agency started in 1972 by "Theo Crosby (an architect), Alan Fletcher, Colin Forbes, and Mervyn Kurlansky (all graphic designers), and Kenneth Grange (an industrial designer)."
Image Credit: Unit Editions
Why This Trend Is Growing
- Monumental Design Books
- The trend of publishing large, heavy design books with extensive content and illustrations presents an opportunity for book publishers to create visually stunning and immersive reading experiences.
- Evolution of Design Agencies
- The trend of showcasing the evolution and growth of design agencies in comprehensive books allows professionals to gain insights into the creative processes and strategies that have shaped successful design firms.
- Coffee Table Design Books
- The trend of creating coffee table books focused on design provides an opportunity for designers, architects, and design enthusiasts to display and draw inspiration from visually captivating publications that explore the world of design.
Industries Being Reshaped
- Book Publishing
- The book publishing industry can embrace the trend of producing large design books to cater to the demand for visually striking and content-rich publications.
- Graphic Design
- Graphic designers can explore the trend of creating extensive design books as a way to showcase their design methodologies, processes, and creative evolution.
- Design Agencies
- Design agencies can take advantage of the trend of publishing comprehensive books about their agency's growth and evolution to showcase their portfolio, expertise, and creative journey.
