Designer Irmantas Savulionis from ‘etiquette’ created the unique labels for the limited-edition Ozone vodka bottles. The bottles were created to embody a fun party-themed beverage. This is highly reflective within the labels, which consist of real photographed psychedelic neon lights.
The labels were created using long exposure photography, which captured the moving lights in a still frame. In order to captivate the emotions of nightlife, the photographer used neon lights that were moving in wild, uncontrolled and exaggerated gestures. Using long exposure time resulted in a fluid label that perfectly represents movement.
These limited-edition Ozone vodka labels aim to project a playful theme of partying in a nightclub. The bold neon lights atop the black background appropriately suit the theme.