SERV Vodka teamed up with Producer Entertainment Group to share colorful bottles and fun flavors that capture the infectious style and spirits of well-known drag performers. There are six drag queens who put their own unique stamp on the brand's vodka flavors, including Blood Orange for Sharon Needles, Pink Lemonade for Trixie Mattel and Green Apple for Monét X Change.
The splashy vodka bottles are paired with not only music videos but also recipe recommendations straight from the drag icons themselves. As Alaska 5000, who represents the brand's Original flavor, says, "You can drink it straight. You can drink it queer" thanks to its all-natural, full-bodied, rich, smooth and clean taste.
The personality-packed products from SERV Vodka are unmistakable thanks to the use of color-coded imagery and psychedelic typography.
What Makes This Trend Stand Out
- Drag Queen Branding
- Opportunity for other alcohol brands to use inclusive and creative branding by collaborating with drag queens.
- Celebrity Endorsements
- Use of celebrity and influencer partnerships in advertising that align with the brand's values and target audience.
- Flavor Branding
- Incorporate unique, fun and flavorful branding to your products to enhance consumer experience.
Sectors Adopting This
- Alcohol
- Alcohol brands can innovate and disrupt the traditional industry norms by collaborating with non-traditional brand promoters such as drag performers.
- Beauty
- The beauty industry can also create similar collaborations that are all about queer representation and inclusion, appealing to a diverse range of customers.
- Music
- Incorporating music and videos with advertising campaigns has been shown to increase brand awareness and sales, while creating a memorable experience for consumers.
