The Drinks Bureau introduces 'The Shirleys,' a new line of Ready-to-Drink (RTD) cocktails designed to honor the LGTBQIA+ community. Through this partnership, The Drinks Bureau will donate 10p of every can to Stonewall Housing, a charity focused on aiding individuals facing homelessness or unsafe living conditions due to their sexuality.
The Drinks Bureau's 'The Shirleys,' offer notes of cherry, ginger, lemon, and bitters. The alcoholic version adds vodka for a boozy twist.
“We are very excited to be a part of Pride this year with The Shirleys”, says Frankie Snobel, founder of The Drinks Bureau. “Bringing cocktail joy nationwide and donating to an amazing cause. My family has experienced homelessness first hand, so I know how life changing charity support can be and how easily people can unexpectedly be in need.”
Image Credit: The Drinks Bureau
Why This Trend Is Growing
- Purpose-driven RTD Cocktails
- Increasing consumer demand for products that support social causes is causing a surge in purpose-driven RTD cocktail brands.
- LGBTQIA+ Inclusive Products
- Companies are creating products that cater specifically to the LGBTQIA+ community, reflecting wider societal shifts toward inclusivity and representation.
- Holistic Flavor Profiles in Beverages
- The diversification of flavor profiles in cocktails, like cherry and ginger, showcases the potential for innovation in taste experiences.
Industries Being Reshaped
- Ready-to-drink Beverages
- The RTD beverage industry is witnessing growth through innovative cocktails that cater to niche social causes and community engagement.
- Social Impact Consumer Goods
- An emerging trend in consumer goods involves products that integrate charity support as a core aspect of their mission and marketing.
- Alcoholic Beverage Production
- The production of alcoholic beverages is evolving with new flavor combinations and inclusivity-focused branding strategies.
