Known for its dynamic interior design scheme, Australian cult skincare brand Aesop recently launched the Taxonomy of Design project, a microsite dedicated to the various materials used and themes explored in their stores. Aesop has come to be known for its sterile spa-inspired decor that also takes inspiration from vintage apothecaries as well as local design language in the particular city a store is being designed for. Similarly, Aesop is always sure to partner with a local designer when planning for a new store.
Aesop's Taxonomy of Design microsite is a well-designed, easy to use destination where fans of the brand and of interior design in general can explore the brand's database. The database can be organized by designer, materials, famous quotes that inspired the boutiques, specific features and by city.
The Taxonomy of Design project is a great way for the brand to rechannel momentum of excitement around the brand into a dedicated brand website.
Skincare Brand Design Databases
More Stats +/-
Theatrical Skincare Boutiques
Modernist Skincare Boutiques
Spa-Inspired Retail Concepts
Diplomatic Beauty Boutiques
Elegant Skincare Outposts
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.