Known for its dynamic interior design scheme, Australian cult skincare brand Aesop recently launched the Taxonomy of Design project, a microsite dedicated to the various materials used and themes explored in their stores. Aesop has come to be known for its sterile spa-inspired decor that also takes inspiration from vintage apothecaries as well as local design language in the particular city a store is being designed for. Similarly, Aesop is always sure to partner with a local designer when planning for a new store.
Aesop's Taxonomy of Design microsite is a well-designed, easy to use destination where fans of the brand and of interior design in general can explore the brand's database. The database can be organized by designer, materials, famous quotes that inspired the boutiques, specific features and by city.
The Taxonomy of Design project is a great way for the brand to rechannel momentum of excitement around the brand into a dedicated brand website.