Coca-Cola and nonprofit organization 'RED' joined forces to raise monetary funding and awareness for AIDS and HIV. The two brands have worked together on similar initiatives, but this campaign is also a celebration of the Coke bottle's 100th anniversary.
Using the bottle as a motivational factor, the team created an insulated drinking cup that looks like a regular glass. However, contained inside the glass is an upside down Coca-Cola bottle. The Coke bottle is colored red to match Coca-Cola's distinct trademark hue, while also mimicking the nonprofit organization's name.
For every bottle sold, one dollar will be donated to the fight against HIV and AIDS. This campaign sees two brands working together to raise awareness for AIDS, while simultaneously honoring the iconic Coke bottle.