The Cruse Wine Co is an Oakland Winery boasting a eye-catching paint-splattered branding scheme that makes excellent use of dynamic pops of color. Founded by winemaker Michael Cruse, the Cruse Wine Co specializes in rare varietals such as Saint Laurant and Valdiguié and as such, aimed to commission an artistic wine label design that similarly communicated a curiosity for wine exploration.
Each wine label features a dominant vintage-style image that is then painted over with a splash, dab or spray of paint. The juxtaposition of the labels themselves is aimed to represent Cruse's pursuit of returning to Californian winemaking roots and classics but doing so in a modern way.
The packaging design scheme for the Cruse Wine Co was created by agency Force & Form.