Giving the old blanket company a new edge, Pendleton Woolen Mills recently partnered with hip clothing and pop culture brands like Ugg, Levi's and even the Star Wars franchise to create pieces of blanket fashion. In an effort to appeal to more young people and enter the fashion market instead of only blankets, Pendleton has succeeded in reaching a wider audience.
The Ugg products will certainly appeal to young females with blanket pattern-topped boots and matching leather backpacks. The modern Levi's jacket is denim with a cozy blanketed liner on the inside, that is perfect for both males and females. Finally, moving from blanket fashion back to the brand's original products -- the Star Wars partnership produced four limited edition blankets, each with a different iconic scene. All of these products play into the favorites of America and will certainly extend the brand's reach.
Why This Trend Is Growing
- Co-branded Blanket Fashion
- Co-branded partnerships in the fashion industry are disrupting traditional product lines and attracting new audiences.
- Blanket-themed Accessories for Young Females
- Designing blanket-themed products for young females, such as Ugg blankets and matching leather bags, creates new sales opportunities.
- Limited Edition Pop Culture Blankets
- Offering limited edition blankets with iconic pop culture scenes, such as Star Wars, provides collectors with unique and desirable products.
Industries Being Reshaped
- Fashion
- Partnering with fashion brands can help traditional blanket companies, such as Pendleton Woolen Mills, diversify and capture new markets.
- Retail
- Incorporating popular culture, like Star Wars, into limited edition products can boost sales and draw in passionate consumers.
- Home Goods
- Expanding from blankets to blanket-themed accessories, such as matching backpacks, provides new opportunities in the home goods market.
