Giving the old blanket company a new edge, Pendleton Woolen Mills recently partnered with hip clothing and pop culture brands like Ugg, Levi's and even the Star Wars franchise to create pieces of blanket fashion. In an effort to appeal to more young people and enter the fashion market instead of only blankets, Pendleton has succeeded in reaching a wider audience.
The Ugg products will certainly appeal to young females with blanket pattern-topped boots and matching leather backpacks. The modern Levi's jacket is denim with a cozy blanketed liner on the inside, that is perfect for both males and females. Finally, moving from blanket fashion back to the brand's original products -- the Star Wars partnership produced four limited edition blankets, each with a different iconic scene. All of these products play into the favorites of America and will certainly extend the brand's reach.