Magniberg, a Swedish brand specializing in premium bedding, has launched its first-ever blanket collection dubbed 'Bold Blanket.'
All of the new blankets are constructed from premium virgin wool and boast an oversized and heavyweight design. In addition, they come in a range of eye-catching colorways including 'Disco Blue,' 'Oyster White,' 'Ice Skating Pink,' 'Juicy Orange,' and more. Similar to Magniberg's bedding, the 'Bold Blanket' collection has a distinctly fashion-forward appeal.
“In the past, whenever I’ve looked for a blanket, they are often a bit bland and neutral in color and weirdly small. I think that a blanket should be a possession of comfort. You don’t want it small. Everything about it must be more. It should be soft, heavier, more wool. And I wanted color, not a blanket that disappear into the background," said Magniberg co-founder Bengt Thornefors.
Image Credit: Daniyel Lowden
Why This Trend Is Growing
- Fashion-forward Bedding
- There is an opportunity to disrupt the bedding industry by introducing fashion-forward designs that provide comfort and luxury.
- Oversized and Heavyweight Design
- An opportunity exists to create blankets that are larger and more substantial than traditional blankets to provide greater comfort and a higher perceived value.
- Colorful and Eye-catching Designs
- There is an opportunity to disrupt the bedding industry with blankets that feature bold and vibrant colors, rather than traditional, neutral hues.
Industries Being Reshaped
- Home Goods
- Home goods companies can disrupt the bedding industry by offering fashion-forward designs, oversized and heavyweight options, and colorful blankets.
- Apparel and Fashion
- Fashion companies have an opportunity to enter the bedding market by creating blankets with high-end, fashion-forward designs and incorporating materials from their apparel lines.
- Textile Manufacturing
- Textile manufacturers can capitalize on the trends in fashion-forward bedding by creating high-quality, oversized and heavyweight blankets in bold and vibrant colors.
